15 September 2017

Say Hi to Apple’s new models!

We believe the release of Apple’s new models was something extra. After all, it was the 10 year anniversary Steve Jobs‘ iconic iPhone...

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8 September, 2017

FASHION COLLECTION AW 17-18

Today we are finally releasing our Fashion Collection AW17/18! A darker, more mysterious collection of five cases. The brand new designs are all inspired...

1 September, 2017

IDEAL OF SWEDEN – REACHING 100k!

This weekend we are celebrating 100k followers on Instagram! Check out our feed (and follow us) here! Or click here to see all 9000+(!!!) pictures under...

25 August, 2017

Get to know – Emma Melin

We had a chat with stunning Emma Melin – an interior stylist who also runs a beautiful blog packed with great content. What...

18 August, 2017

IDEAL OF SWEDEN @ NORWEGIAN FASHION WEEK SS18

Last weekend iDeal Of Sweden attended the first two days of the Norwegian Fashion Week SS18. The showcasing, kick-off and shows were held at...

11 August, 2017

Back to work

Summer season is, depending on where you live, soon to be over. You have probably spent most of your summer wearing t-shirts and...

4 August, 2017

TREND – MEET THE MAXI

Long, flowing dresses really are a girl’s best friend this time of the year. We’re getting closer to the end of summer and...

28 Juli, 2017

When you can’t find the sunshine, be the sunshine!

Ever thought about the color yellow? Think again! One of Summer 17’s hottest colors that is . We associate it with sunlight, joy and...

21 Juli, 2017

Vacay mode – ON!

Maybe you are one of the lucky ones who already find yourself at a place that offers warm beaches, clear blue water, and...

14 Juli, 2017

Editor’s pick – casual summer

Either you don’t have the energy for it or you don’t want to get dressed up every day. We suggest you make sure...

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