Magazine


17 November 2017

Get to know – Ingrid Bjugan Hegdahl

Meet Norwegian influencer Ingrid B. Hegdahl. A 22 year old, Trondheim based girl with a sense of fashion to envy for days! We got...

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10 November, 2017

Get to know – Carmen Leenen

Meet Amsterdam based influencer Carmen Leenen. She is one of the Netherland’s most inspiring fashionistas with a unique style filled with edgy outfits,...

3 November, 2017

Day and Night

The Editor is back once again with more inspiring outfits for both day and night this A/W Season! With every turn of the...

27 Oktober, 2017

Get to know – Eva Heitzwebel

Eva Heitzwebel, also known as „The Indie Gypsie“ is an inspiring influencer based out of Los Angeles, California. Her feed and post breathtakingly...

20 Oktober, 2017

Editor’s pick – Perfect fall

BLOUSE: YAS  PHONE CASE: IDEAL OF SWEDEN  KEY RING: KATIE&JO  COAT: MANGO  JEANS: TOPSHOP  SOCKS: TED BAKER  BAG: CHLOÉ  SOCK BOOTS: STEVE MADDEN Looking...

13 Oktober, 2017

Editor’s pick – Dressed for autumn

Overcoat: Suitsupply  Socks: HappySocks  Pants: Zara  Boots: Massimo Dutti  Sweater: NN07  Watch: Grand Frank  Pocket square: Sutsupply  Scarf: Zara Looking for a solid...

8 Oktober, 2017

iDeal Of Sweden @ Ysabel in LA

Last but definitely not the least spot on our event tour was Los Angeles. The brunch took place outside in the beautiful 25...

8 Oktober, 2017

iDeal Of Sweden @ Restaurant Planta, Toronto

September 22nd, we hosted a Lunch event in Toronto, Canada. The reason behind the event was to celebrate the release of our new...

7 Oktober, 2017

iDeal Of Sweden @ Brasserie NIMB, Copenhagen

On September 21st we hosted a luxurious brunch at Brasserie NIMB in Copenhagen, Denmark. We had the beautiful ‚Mirror room‘ all to ourselves...

7 Oktober, 2017

iDeal Of Sweden @ Grand Hôtel Du Palais Royal, Paris

The third stop on our events tour was Paris! We hosted the event at the beautiful 5-star hotel Grand Hôtel Du Palais Royal...

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