13 April, 2018

Hailee Lautenbach X iDeal Of Sweden – The Launch Party


This Wednesday, iDeal Of Sweden launched their latest collection - a design collaboration with LA-based influencer Hailee Lautenbach. To celebrate the event, iDeal and Hailee hosted a fabulous cocktail party at the popular CATCH in Los Angeles. Notable guests included Instagram stars Alexa Losey, Jazmine Gondola, Ellana Bryan and Eva Catherine, among others.

This collection is the second design collaboration for iDeal Of Sweden, and more can be expected later this year. The new new collab consists of three fashion cases with playful and innovative designs inspired by the latest trends in stylish LA. When Hailee designed the cases, she was very inspired by the street style trends, and she focused her attention on colors and shapes. Her personal favorite is “Striped Roses,” since it combines trendiness and timelessness with its pop of red roses and classic stripes in black and white. The stylish case coordinates with just about every outfit in her wardrobe.

The launch party this Wednesday offered a perfectly warm summer evening, and the festivities were held in a private section with a separate bar. The guests were served fresh finger foods and delicious pastries while they browsed the new collection. Every guest thoroughly loved the new designs and immediately exchanged their old ones for the new. After a couple of hours of mingling, the guests continued the celebration at Tao and Avenue nightclubs.

A big thank you to all of the wonderful influencers who celebrated with us, and to our fantastic sponsors: Verso, Mockberg, Maria Nila, Rituals, Urbanista and Triwa.

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